A few years ago two Canadian young men were working their way through college. Their subject was computer science. They needed money to stay in school but with time being at a premium, they decided that they would no be able to work part-time jobs on a schedule. They decided to try to earn money on the Internet where they could make their own hours. They are Carson and Kyle, the owners of Wealthy Affiliate University.
Their primary method of earning money on the Internet was to sell products from ClickBank® and other sources by pay-per-click. Google Adwords® became their main source of revenue. After a struggle, they started to earn enough money for their education and then some. Beating Adwords was written from their experience. The .pdf is over a hundred pages long and includes a glossary of terms at the end.
Beating Adwords goes from the simple to the complex. It explains how Google Adwords® operates, how you can get burned and how you can succeed. The text advises to proceed with caution, to continually review and update your Google campaigns and settings and to continually test your keywords and ads.
Beating Adwords teaches the reader how to learn from the competition without clicking on their ads which at all times should be avoided. Watching the ads of competitors come and go can inform you as to which ads are making money and those that are not.
Using the advanced techniques at Google Adwords®, campaigns can be made more effective for earning more profits. Steps are taken to avoid financial risks that can creep in and destroy a campaign or a fledgling Internet business.
I read the book carefully in several hours. I will certainly read through the book as I tweak my campaigns. I highly recommend Beating Adwords who want to be more effective in PPC marketing and certainly to beginners.
Fly Old Glory!
